For this assignment we had to choose between an e-mail or an advertising campaign. We have chosen the first one, because it fits our idea better and it’s content that suits target market. We really thought about the message of the e-mail. We want to build customer loyalty and that’s why we have chosen for a weekly update in the form of an online newsletter with a ‘pet of the week’ and 5 facts about pets.
Interested? Below you can see the digital version of the newsletter!